The craftsman Barbara Kruger is frequently refered to as a pre-web precursor of this training. In any case, another sort of meme presents an interesting window into the manners in which networks are made and held together. These common memes, as I call them, resemble directions for a gathering action on funny memes. In May 2016, the author Celeste Ng was bantering with companions on Twitter and referenced a nervousness dream in which her book, All that I Never Let you know, was distributed as Certain Things I Never Let you know. She began playing with modified adaptations of titles of books by her writer companions. At last, riffing on Fitzgerald's The Lovely and the Cursed, she tweeted The Sensibly Beautiful and the Somewhat Wicked alongside the recently printed hashtag #ScaleBackABook at cat memes.